Marketing with Chef Media

Chef Media is dedicated to providing vital content for key decision makers, helping them succeed in business while partnering with suppliers to meet the demands of their customers. The editorial scope of the brand delivers strategies, trends, new products and technology, formulation and problem solving by highlighting best practices for this dynamic growth industry. Expert contributors touch on topics related to both the ingredient and equipment side of the industry.

Chef Media’s multi-media platform includes print and digital editions, eBooks, eNewsletters, webinars, social media, video and more.

MARKETING SOLUTIONS

Brand Awareness 

  1. Print: Create brand awareness and leverage the credibility and authority of our brand by advertising on our industry-respected print publication. Choose from a full range of print advertising options, including full-page and fraction ads.
  2. Website Display Ads: Connect with industry professionals and drive traffic through online display ads. Create awareness and engagement while directing viewers to your site. Options include standard banner ads or extra impact rich media ads.
  3. eNewsletters: A trusted resource for professionals, providing direct access to their inboxes, eNewsletters are an ideal place to promote products and services to drive traffic to your site, generate sales leads and build awareness for your brand.
  4. Online Retargeting: Expand your impressions and reach to our website visitors as they move around the web! Retargeting tracks our website browsers and then displays your ads to them as they travel to other websites.
  5. Social Media: Broadcast your company's message to our brand's entire social media base. We offer a number of opportunities for audience engagement through Facebook, Twitter, and LinkedIn
  6. Classifieds: Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

Lead Generation 

  1. Advanced Marketing Solutions: Looking to take your marketing efforts to the next level? Leverage our advanced capabilities to directly impact the bottom line by generating Sales-Qualified Leads, growing your marketing reach and SO MUCH MORE!

  2. eBooks: Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from one to three sponsors.

  3. Webinars & Online Events: Webinars are a great way to showcase your thought-leadership and expertise on industry related topics - giving attendees the information they need all while you collect leads! Webinar types include those featuring editorial or sponsored content, moderated by our editors or by you the sponsor.

  4. Custom eNews: Custom eNewletters help you market your own content; or, send readers an eNewsletter containing a brief description of your eBook, white paper, or digital supplement, providing direct access to your content. All Custom eNewletters are co-branded with our publication to increase deliverability, views, and clicks.

  5. eBlasts: Reach our engaged and targeted audience with one of our many email marketing solutions! Highlight a new product, your upcoming webinar, a newly created video, and more!

Content Marketing 

  1. eBooks: Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from one to three sponsors.
  2. Webinars & Online Events: Webinars are a great way to showcase your thought-leadership and expertise on industry related topics - giving attendees the information they need all while you collect leads! Webinar types include those featuring editorial or sponsored content, moderated by our editors or by you the sponsor.
  3. Custom eNews: Custom eNewletters help you market your own content; or, send readers an eNewsletter containing a brief description of your eBook, white paper, or digital supplement, providing direct access to your content. All Custom eNewletters are co-branded with our publication to increase deliverability, views, and clicks.
  4. eBlasts: Reach our engaged and targeted audience with one of our many email marketing solutions! Highlight a new product, your upcoming webinar, a newly created video, and more!
  5. Interactive Product Spotlights: Unlike traditional press releases, Interactive Product Spotlights fuse the creative and storytelling aspects of advertising in an engaging, interactive experience that is promoted to a targeted email list of industry professionals.
  6. Infographics: We can convert an existing static infographic into an engaging, interactive one, or offer you sponsorship of an existing interactive infographic that is driven and created by our editorial staff. This opportunity includes the benefit of the infographic being hosted on our website, email promotion, and analytics.
  7. Videos: We produce high quality, professional videos and devise a customised marketing strategy to get your video message in front of thousands of qualified buyers via eNewsletters, Social Media, Brand Websites, and Digital Editions. Video options include Case Study, Product Demo/How-To, Booth/Event Coverage and more.
  8. Podcasts: Podcasts provide educational and promotional information to industry professionals through short audio presentations. Sponsor an editorial podcast or an exclusive, custom podcast to allow industry professionals to hear directly from you with email and website promotion included.
  9. Infocentres by Infobox Media: Take content marketing to a new level with an Infocentre, a full-feature, topic-centric, exclusively sponsored microsite called an Infocentre. Combine valuable content, supplied by you, run alongside our editorial, and your company name becomes synonymous with whatever topic you choose.
  10. White Papers: We can help you create persuasive, authoritative, in-depth white papers and case studies to enrich your marketing efforts. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed so you can continue to do what you do best.
  11. Native Advertising: Build thought leadership for your brand! Publish your high quality, non-commercial content alongside our trusted editorial online, in our eNewsletter, our print media and on our social media. Your editorial labeled as "Sponsored Content" will be promoted on our website, enewsletters, print media and through our social media channels.
  12. Articles: We can help you create industry-relevant assets (print & digital), including articles, so you can stand out from the competition and establish your company as a voice of authority through your marketing. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed so you can continue to do what you do best.

Events 

  1. Webinars & Online Events: Webinars are a great way to showcase your thought-leadership and expertise on industry related topics - giving attendees the information they need all while you collect leads! Webinar types include those featuring editorial or sponsored content, moderated by our editors or by you the sponsor.

  2. Our Live Events include East Africa Chef Expo, East Africa Bakery & Pastry Expo and East Africa Clean Expo plus Land Investments expo. These live Events and Conferences provide both exhibitors and attendees with valuable networking opportunities and practical insights they can use to grow and transform their businesses. As an Exhibitor or Sponsor you gain increased visibility and a relevant platform to promote products and capabilities, meet face to face with clients and partners, and establish your presence and leadership in the industry.

Buyer Guides

  1. East Africa Chef magazine
  2. East Africa Clean Magazine
  3. East Africa Chef Book

Market Research 

  1. Reports: Need marketing research for more informed decision making? 

  2. Opinion Panel: Need high-quality B2B research respondents? Chef Panel specializes in B2B skilled industry sample, providing access to executive chefs, decision makers, and experienced industry professionals.

Asset Development

  1. eBooks: Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from one to three sponsors.

  2. Videos: We produce high quality, professional videos and devise a customized marketing strategy to get your video message in front of thousands of qualified buyers via eNewsletters, Social Media, Brand Websites, and Digital Editions. Video options include Case Study, Product Demo/How-To, Booth/Event Coverage and more.

  3. Podcasts: Podcasts provide educational and promotional information to industry professionals through short audio presentations. Sponsor an editorial podcast or an exclusive, custom podcast to allow industry professionals to hear directly from you with email and website promotion included.

  4. White Papers: We can help you create persuasive, authoritative, in-depth white papers and case studies to enrich your marketing efforts. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed so you can continue to do what you do best.

  5. Articles: We can help you create industry-relevant assets (print & digital), including articles, so you can stand out from the competition and establish your company as a voice of authority through your marketing. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed so you can continue to do what you do best.

CONTENT MARKETING PACKAGES

The packages show a range of content development with options for content management assistance. If you need consistent and engaging content, email or call us today.

Other Services

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